About Us

SA Futures Agency is dedicated to South Australia, uniting extraordinary talents to shape a thriving future in a place we love.

Foresight is about making better decisions today by understanding the world of tomorrow — not just as it might be, but as it could be — and then asking, what role can we play in getting there?

That’s why we created this agency — to give South Australians the tools to do exactly that.

We are an independent foresight organisation that receives no government, philanthropic or corporate funding and no academic grants.

We’re here to help others build their capacity. We’re here to ask better questions and to hold space for South Australians to imagine, test and shape what comes next.

G’day!

Allow us to introduce ourselves

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Allow us to introduce ourselves 〰️

Professor Ariella Helfgott

Foresight Director

Professor Ariella Helfgott is Foresight Director of SA Futures Agency. She is also a Professor at the University of Adelaide and Program Director of Foresight and Decision-making for the One Basin CRC, a member of the Futures Council of the ANU National Security College and Director of Collaborative Futures.

Ariella has more than 20 years experience enabling future-focused dialogues, decision-making, collaboration and systemic change. She has worked across 26 countries in 8 global regions guiding governments, industries and communities using foresight to create resilient, healthy and prosperous futures.

Previously, Ariella served as Director of Strategic Foresight in the Department of the Premier and Cabinet for the Government of South Australia, Director of Scenarios for the World Energy Council, a member of the Shell Scenario Team and lead academic research programs for many years at the Universities of Oxford, Utrecht, Wageningen and Adelaide.

Ariella's foresight work is deeply rooted in her belief that the future belongs to everyone.

Stavroula Adameitis

Artistic Director

Stavroula Adameitisis Artistic Director of SA Futures Agency. She is also an artist and designer working under the name FRIDA LAS VEGAS and a highly skilled strategic foresight practitioner and facilitator.

Stavroula’s world-class ability to translate complex systems thinking into striking visual materials, immersive experiences and beautifully designed engagement tools make futures work land with any audience. She designs and produces all workshop materials, scenario narratives, trend cards, visual facilitation tools and communications, ensuring every engagement is not just rigorous but genuinely memorable.

With over 15 years of professional experience gleaned across creative industries, design thinking and strategic engagement, Stavroula remixes aesthetics from the past with ideas formed in the present to inspire optimism for the future.

Stavroula’s goal is to help people regain a sense of agency when thinking about the future with a hefty dose of humour and joy.

Brooke Ferguson

Senior Foresight Practitioner

Brooke Ferguson is a Senior Foresight Practitioner, futures facilitator and community engager, dedicated to fostering meaningful conversations about our futures.

As a key connector between academia, cultural institutions and the broader community, she curates immersive experiences and thought provoking conversations. Brooke has experience with speculative and experiential futures as tools for bringing people together through guided conversations.

With a background in creative facilitation and visual art, Brooke designs experiences and texts that bridge disciplines, encourage speculative thinking and cultivating imaginative solutions. She is passionate about engaging diverse audiences and supporting the South Australian Foresight Community.

Brooke thrives in facilitating thought-provoking discussions and events that make futures thinking more accessible, dynamic and participatory.

Paul Hermans

Senior Foresight Practitioner

With two decades of experience in complex, multi-actor environments, Paul Hermans brings a global perspective and deep foresight expertise to his role at SA Futures Agency as Senior Foresight Practitioner.

Known for his strategic foresight and sharp analytical skills, Paul’s background spans military, ICT, construction and community engagement, equipping him with a unique foundation to help the SA Futures Agency team collaborate effectively with our partners.

Guided by a quiet determination to build better futures, Paul's work is rooted in a commitment to resilience, helping South Australia prepare for a rapidly changing world.

Hannah St George

Foresight Analyst and Facilitator

Hannah St George is a facilitator of futures thinking, centring her practice in relationality and strategic rigour.

Hannah is currently engaged in a Master of Aboriginal Studies. Her research interests connect Western methods and Indigenous methodologies, exploring autoethnography and storying to examine how lived experience, story and culture shape the ways we imagine and create futures.

As a facilitator, Hannah has honed her craft at Adelaide University for the futures-focused museum MOD. Hannah’s work at MOD involves translating emerging research, exhibition themes and futures-thinking skills into accessible tours and transformative dialogue.

In her work Hannah bridges academia, cultural institutions and community to build capabilities in navigating complex and uncertain futures.

We regularly work with a wide range of thinkers, do-ers, creatives and changemakers across industries to get the job done, including our trusted crew of collaborators.